Digital Marketing Specialist

MNA Properties

MNA Properties is seeking a highly motivated and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies to promote our brand and drive leads for the sales team.

Key Responsibilities

* Generate leads through campaigns on various media channels (Facebook, LinkedIn, Instagram, Google Ad Words, etc.) with a focus on lead and sale conversions
* Coordinate with real estate agents and sales managers to discuss lead generation opportunities
* Optimize content for visibility and provide on-page and off-page SEO
* Suggest and implement digital marketing and social media campaigns
* Develop a weekly and monthly social media and events calendar on various channels such as LinkedIn, Instagram, Facebook, and Google Ads
* Advise on content creation to increase followers
* Monitor traffic on the company’s social media channels
* Manage day-to-day online advertising activities
* Manage the company’s website updates and provide content management support
* Contribute to marketing effectiveness by identifying short-term and long-range issues that need to be addressed
* Brainstorm new and creative growth strategies through digital marketing
* Collaborate with internal teams to create landing pages and optimize user experience
* Coordinate all marketing activities to generate leads

Requirements:

* Bachelor’s degree in marketing or a related field is preferred
* 5+ years of experience in generating leads in the Dubai real estate market
* Experience with Google Ads, Facebook Ads, YouTube Ads, and Instagram Ads
* Must have a thorough understanding of all Dubai real estate developers, their projects, and industry trends
* Experience in marketing, content strategy, digital marketing, digital platforms (i.e. mobile or social media), and integrated campaign management (developing advertising, print, video, email, television, digital, and interactive assets)
* Strong interpersonal skills and proven client service expertise required to create, maintain, and enhance strong relationships across the enterprise
* Exceptional command of English and Arabic or Russian languages (verbal and written)
* Ability to work independently and as part of a team
* Deadline-oriented; able to work quickly and efficiently to complete assigned projects within the given deadline

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