VOY UAE
We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analysis to consistently improve the company’s social media practices over time.
Social Media & Paid Ads Specialist Responsibilities:
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries promptly.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and
evaluate the company’s social media presence and performance.
• Defining, measuring, and evaluating relevant paid media KPIs
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping, and audience targeting
• Plan, execute and optimize paid campaigns on ΜΕΤΑ and LinkedIn Business platforms
• Apply audience insights and analytics data to inform paid social campaigns
• Be up to date with the latest social media trends, apply international best practices and innovative tools
• Preparing monthly reports on social media marketing efforts.
• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.
Social Media & Paid Ads Specialist Requirements:
• Bachelor’s degree in finance, journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Successfully devised and developed paid social campaigns across Facebook, Instagram, and LinkedIn (Pinterest & Twitter is a plus)
• Experience in e-commerce and paid social strategies optimized for ROI
• Strong copywriting skills and ability to provide brand-led strategic messaging
• Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third Party Apps (Google Analytics)
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment